“Hot sauce must be hot. If you don’t like it hot, use less. We don’t make mayonnaise here.” (David Tran, Founder of Sriracha Sauce)
Last Friday, we were in Auburn to select the new user interface design that will transform ArchPatent from a patent search engine into a patent portfolio analysis tool. It was an amazing day with all the designs exceeding our expectations. Ben Bloodworth’s design was ultimately chosen and he is now working with us over the next couple of weeks to revise his design and test it out with a group of incredible ArchPatent users. Below are a few photos from the day and I will continue to provide updates on our progress.
Auburn Design Team
Getting Down to Business
Insight of the Week
I highly recommend reading the Techcruch blog post about David Tran. Within the article, Mark Suster, highlights the following product lessons that can be learned from the Vietnam refugee who makes chili sauce:
- Extreme product passion
- Uncompromising product quality
- Guiding principle for the company
- Focus on the customer and provide value
- Provide something distinctive
Perhaps the old saying really is true that we are what we eat. In this case, please pass the Sriracha sauce!
Paradigm - a philosophical and theoretical framework of a scientific school or discipline within which theories, laws, and generalizations and the experiments performed in support of them are formulate.